
李梦伊,女,1993年7月,博士,毕业于东北大学企业管理专业,主要从事市场营销、消费者行为等方面的研究,参与教育部、省级和市级等多项课题,发表SSCI论文2篇。
联系方式:E-mail:appreciate@xmut.edu.cn
主要研究领域:社交商务;顾客契合;异常消费行为(特别是强迫性购买)
近年来发表的代表性学术论著:
[1]Li, Mengyi, & Ma, Q. H.. “Do not impose on others what you desire” research on the influence of service personnel's interactive orientation on customer comfort. Journal of Retailing and Consumer Services,2022,65(SSCI,JCRQ1,IF=11.7).
[2] Qinhai Ma·Mengyi LiGuanghui Shi & Tianshu Zhou. “The promotional effect of interpersonal attraction of service employees on customer engagement in the S‑D logic”, SN Business & Economics,2023,3:189.
[3]Mengyi Li& Qinhai Ma.The Effect of Social Media Fatigue on Compulsive Buying, Behaviour & Information Technology(accepted), 2024(SSCI,JCRQ2,IF=3.7).